FOR FLOWER FARMERS WHO ARE DONE SITTING ON THE SIDELINES…
Go From Scrambling to Selling Out This Mother's Day
A 6-week live bootcamp that gives you everything you need — bouquet recipes, pricing, marketing strategies, access to extra local flowers, and a community of hundreds of farmers doing it with you — so you can have your best Mother's Day yet. Whether it's your tenth season or you've never sold a single flower.
Results from the 2025 cohort.
👩🌾 139 farmers.
💐 Average reported sales: ~$2,800.
🏅Top earners: $6,000–$8,000+.
Backed by our ROI Guarantee. Make your $197 back or get a full refund.
Let me tell you about the worst Mother's Day of my life.
It was 2016. I'd been growing flowers for a few years, but I'd never actually tried to sell them for Mother's Day. Every year I'd watch the holiday come and go and think, "Maybe next year. When I have more flowers. When I'm more ready."
That year, I finally decided to go for it.
The problem? I didn't have much blooming. So I cut the few flowers I had, grabbed some branches from a shrub in the yard (and — okay, fine — from the supermarket parking lot. Hey, they needed to be pruned!), and set up a little table at a local café that was doing a Mother's Day brunch.
I brought ten bouquets. They were sort of weird, sort of small, with all sorts of confusing price points, and all way too cheap.
I sold three.
And I'm pretty sure at least one of those was to someone who felt bad for me.
No flower plan. No marketing plan. No sales plan. Just a few random flowers thrown together and set hastily on a table in a café.
No wonder it didn't work.
If you've ever stared at your farm, your garden, your little patch of flowers and thought:
"I want to sell flowers for Mother's Day, but I'm not sure I'm ready yet" — I get it. I was you.
Or maybe you HAVE sold before, but it went something like this:
You threw together some bouquets at the last minute. You posted once on Instagram and hoped for the best. You underpriced and overstuffed your bouquets because you didn't want to "scare people off." You stayed up until 3 a.m. Saturday night making bouquets with no idea if anyone was coming to buy them.
And Sunday evening, you sat with a pile of unsold flowers and thought: "Well… at least I tried."
That's what "winging it" looks like. And it has a real cost.
Mother's Day is May 10, 2026. It's the single biggest flower-buying holiday of the year.
Here's what the data says:
$3.2 billion is spent on flowers for Mother's Day annually.
About 75% of people buy flowers for someone that weekend.
The average person spends $71 on Mother's Day flowers.
And here's the part that should make you sit up straight: 80% of those flowers are imported from overseas.
Your community doesn't want imported roses wrapped in plastic from a grocery store cooler. They want something beautiful, local, and personal. They want YOUR flowers.
They just need to know you exist.
The demand is there. The money is there. The customers are there. What's missing? A plan. And that's exactly what I'm going to give you.
After that café disaster,
I made a decision:
I was going to get in the driver's seat.
I made a game plan. I learned to strategically supplement my farm-grown flowers with extra flowers I bought from other local, organic farms — not as a cop-out, but as leverage. I started marketing old-school style: pounding the pavement, taking pre-orders, building excitement in my community one conversation at a time.
I set a real sales goal. I ordered my flowers. I learned that by making one connection at a time with people who were already going to be spending money that weekend, I could systematically work toward that goal.
By 2019, those 3 sad bouquets at the café had turned into over $10,000 in Mother's Day revenue, through my farm stand, local pop-ups, and pre-orders for home delivery.
The only difference between the 2016 version of me and the 2019 version? A plan. And the decision to stop waiting until I felt "ready."
Mother's Day didn't just give me revenue. It turned me into a businesswoman. And now I want to do the same thing for you.
Join the Bootcamp
The $10K Mother's Day Bootcamp is a 6-week live bootcamp that gives you a complete, week-by-week plan to have your best Mother's Day sales ever — whether that means $500 or $10,000.
This isn't a course you watch alone in a corner and hope for the best. It's a live experience with weekly coaching calls, a community of hundreds of flower farmers going through it alongside you, and done-for-you tools that eliminate the guesswork.
▶ JOIN THE BOOTCAMP — $197 ◀
In 6 weeks, you'll go from "I don't even know where to start" to walking into Mother's Day weekend with:
- A clear sales goal (and a realistic plan to hit it)
- Bouquet recipes and pricing that actually make you money
- A week-by-week marketing calendar so you know exactly when to post, email, and distribute postcards (Yes! We help our students make the cutest postcards for their farms!)
- Connections to extra local farm flowers — even if nothing is blooming on your farm yet and even if you've never bought flowers for resale before
- The confidence to put yourself out there, price appropriately, and talk to strangers about your farm
- A community of farmers who are up at midnight (no more 3am!) making bouquets right alongside you
This bootcamp runs from March 23 through Mother's Day weekend (May 10, 2026)—doors close when the bootcamp starts - no late enrollment.
6 weeks. Everything you need. One price. ROI Guaranteed.
▶ ENROLL NOW — $197 ◀In 2025, 139 flower farmers went through the beta version of this bootcamp.
Here's what happened:
Before the bootcamp, Dana wrote down a goal: $200. That felt like a stretch. She was newer to selling flowers and wasn't sure anyone would buy.
But then she joined and followed the plan. She used the bouquet recipe and pricing spreadsheet. She put up postcards around town. She took pre-orders for the first time.
Mother's Day weekend: $2,057 (yes, really!) That's a 10x increase from the goal she set before she had a plan. She told us the pricing spreadsheet alone was worth the cost of the entire bootcamp.
-Dana Walton
Aurora was a 3rd-season farmer struggling with imposter syndrome and the fear of putting herself out there on social media. She used Lennie's Instagram Reel templates and got the most engagement she'd ever seen — including the mayor of her town sharing her post.
Then she got brave. She walked into her local fire station to hand out postcards, terrified the whole time, repeating to herself "be cool, be cool." She did it anyway.
Mother's Day result: $1,755 — exceeding her $1,000 goal. And that wasn't all - people started noticing. A local boutique even asked to carry her flowers.
"The boots on the ground marketing strategies Lennie taught us not only helped my Mother's Day sales, I was asked by a local boutique to carry my flowers there. This has not only helped me in my flower farming journey, but also in my professional journey."
- Aurora Skurtun — Skurtun Family Farm, California
More results from the 2025 cohort:
Kelly Presley: Was planning to set a $500–$1,000 goal before the bootcamp. Ended up making $2,545. Gained 22 new email subscribers. The goal-setting mindset shift changed everything.
Monique: Complete beginner. Had never sold flowers. Set a goal of $100. Built her first online shop, sourced wholesale, and made $505. Five times her goal.
April Durden: Had 15 pre-orders and 50+ walk-ups. Ordered from a wholesaler for the first time. Dropped postcards at fire stations. $3,000+ in sales.
Janet Kramka: New marketing strategies including postcards at fire stations and nursing homes. Came within $50 of her reach goal. $1,950.
Belinda Briscoe: Sold at a Flower & Garden Festival with a diverse product lineup. Doubled her goal. $4,200.
Top earners in the cohort hit $6,000–$8,000+.
Students who'd never sold a flower before made $500–$2,000+ in a single weekend. The average across survey respondents: ~$2,800 in Mother's Day sales.
The common thread?
They followed the plan and did the marketing.
WHAT'S INSIDE THE BOOTCAMP
The $10K Mother's Day Bootcamp is designed to be simple, actionable, and doable even if you're juggling a full-time job, family, and planting season. No matter how long you've been farming. Total time commitment: about 1–2 hours per week.
7 Weekly Modules (Short Recorded Lessons + Worksheets)
Each week, you get a focused lesson you can watch on your own time — no hour-long lectures. Just clear, practical instruction on exactly what to do that week. Every lesson comes with a worksheet so you're not just learning — you're implementing.
Access to the Private Community
You're not doing this alone. Hundreds of flower farmers going through the same experience at the same time. Share your wins, ask for help, celebrate together, and know that when you're up at 3 a.m. making bouquets the night before Mother's Day — they're right there with you.
Done-for-You Tools
Bouquet recipe & pricing spreadsheet (the #1 most-loved tool from 2025 — according to 15+ students), sales goal calculator, and a plug-and-play marketing calendar with a week-by-week timeline for exactly when to post, email, and distribute postcards.
Weekly Live Group Coaching Calls on Zoom
This is where the magic happens. Bring your questions, get real-time feedback on your plan, hear what other farmers are doing, and get the push you need to keep going. Can't make it live? Every call is recorded.
Email & Instagram Caption Templates
Done-for-you marketing templates you can customize and send. Eliminates the blank-page paralysis that keeps most flower farmers from marketing at all.
The (Optional) Done-for-You Flower Sourcing System
This is the game-changer for anyone who doesn't have flowers blooming by Mother's Day — and honestly, for anyone who wants more flowers to sell.
We think your flowers are the best, too! But if you need them, the next best thing is flowers from other local, sustainable farms. But if you're super remote, we've got you. Lennie worked directly with The Floral Source to curate ready-to-order boxes of flowers shipped directly from California farms. She tested bouquet recipes for both beauty and profitability. She ordered sample boxes and unboxed them on video so you know exactly what you're getting.
She shows you how to prepare, process, design, and wrap — and even photographed the finished bouquets so you can use professional images in your own marketing.
On your own, this would mean finding a wholesaler, combing through confusing availability lists, guessing at what works, ordering samples, figuring out arrangements, and scrambling for photos. Inside the bootcamp, it's all done for you.
THIS BOOTCAMP IS FOR YOU IF…
You're a newer flower farmer (1–3 seasons) and you've been wanting to sell flowers for Mother's Day but you don't know where to start. You can grow flowers — it's the business side that feels shaky. Pricing, marketing, selling to strangers, sourcing extra flowers… It all feels overwhelming. This bootcamp was literally built for you.
You're an experienced farmer (4–10+ seasons) who's "winged" Mother's Day before. You've sold at farmers markets, maybe through a farm stand, but you've never treated Mother's Day as a planned business event with real goals, a marketing strategy, and a structured approach. You know you're leaving money on the table — this is the year to fix that.
You don't have flowers blooming yet — and that's been your excuse for sitting on the sidelines. The optional U.S. farm- flower system inside this bootcamp means you can sell beautiful bouquets even if your farm has nothing ready. Some of our most successful students ended up sourcing all their flowers externally from other farms.
You hate marketing and the thought of "putting yourself out there" makes you want to hide. Perfect. Lennie doesn't teach "build a complicated online funnel." She teaches boots-on-the-ground, hyper-local strategies that even introverts love: postcards at fire stations, flyers at schools, pop-ups at local businesses. Real, human, face-to-face connection.
You're juggling a full-time job, a family, and planting season and you're convinced you don't have time. The bootcamp is designed for exactly this: 1–2 hours per week, short recorded lessons, and a plan that actually saves you time because you're not scrambling at the last minute.
▶ ENROLL NOW — $197 ◀
Belinda More Than Doubled Her Revenue Last Year
Think of Mother's Day as your
ultimate, low-risk, business dress rehearsal
In one weekend, you get to test every aspect of running a flower business: growing (or sourcing), designing bouquets, pricing, marketing, selling, and serving customers. It's like a dress rehearsal for the rest of your season — but with built-in demand.
Because here's the thing most people miss: you're not creating demand from scratch. Mother's Day does the heavy lifting for you.
Everyone in your town is already buying someone flowers that weekend. Your only job is to make sure they're buying them from you.
The farmers who go through this bootcamp don't just have a great Mother's Day. They build an email list, a customer base, and the confidence that carries them through the entire season. One student got asked by a local boutique to carry her flowers. Another picked up a wholesale account. Several booked farmers market spots and CSA subscriptions based on connections they made during Mother's Day weekend.
Mother's Day is the springboard. The rest of your season is the payoff.
MEET YOUR INSTRUCTOR: LENNIE LARKIN
Lennie Larkin is the owner of B-Side Farm, founder of Flower Farming For Profit, and the creator of the Flower Farming Business Academy. She's been growing and selling regnerative flowers for over a decade, and she's taught thousands of flower farmers how to turn their passion into a real business.
Her Mother's Day journey is the stuff of legend in the flower farming world: from 3 sad bouquets at a café in 2016 to over $10,000 in Mother's Day revenue by 2019. She didn't do it with a huge farm or a massive Instagram following. She did it with a plan, a handful of postcards, supplemental flowers from other farms as needed, and the willingness to walk into a fire station and say, "Hey, you look like you have a mom."
In 2025, she took everything she'd learned and turned it into the $10K Mother's Day Bootcamp. 139 farmers enrolled in the beta version, and collectively they generated tens of thousands in Mother's Day sales. Students who'd never sold a flower before were making $500–$2,000+ in a single weekend.
Now, the 2026 version is here — bigger, better, and more robust than the beta. More live coaching. Refined strategies based on what worked (and didn't) for 139 students. New tools. And a community that's ready to cheer you on.
Join the Bootcamp
Monique Went from Overwhelmed to Exceeding Her Sales Goals.
$10K MOTHER'S DAY BOOTCAMP
$197
One payment. Full access. Everything included.
✓ 7 weekly modules with short recorded lessons + worksheets
✓ Weekly live group coaching calls on Zoom
✓ Access to the private community of hundreds of flower farmers
✓ Bouquet recipe & pricing spreadsheet (the #1 most-loved tool from 2025 that our students now use year-round)
✓ Email & Instagram caption template
✓ Plug-and-play marketing calendar
✓ Done-for-you U.S. farm flower sourcing system
✓ Mother's Day debrief & celebration session
Let's do the math:
If you sell bouquets at $45 each (a conservative price based on what our students charge), you need to sell 5 bouquets to make your money back.
Five bouquets. That's it.
Last year's students averaged ~$2,800 in sales. That's a 14x return on a $197 investment.
We're so confident this bootcamp works that we're putting our money where our mouth is.
If you implement the strategies taught in this bootcamp and don't sell at least $197 on Mother's Day weekend, we'll refund your enrollment. Full stop.
All we ask is that you do the work — complete the worksheets, follow the plan, and implement the marketing strategies. The students who do the work get results. Every. Single. Time.
This guarantee exists because it's barely a risk for us. The average 2025 student made ~$2,800 in sales. Multiple students made 5–20x their investment in a single weekend. We're betting you will too.
Doors close March 23 when the bootcamp starts. No late enrollment.
▶ ENROLL NOW — $197 (ROI GUARANTEED) ◀Frequently Asked Questions
"I don't have flowers blooming by Mother's Day."
"I'm too new. I'm not ready."
"I can't afford $197 right now."
"I don't have time — it's planting season!"
"I've already done Mother's Day. Why do I need this?"
"How much time does it take each week?"
"What kind of results can I expect?"
"What's the format?"
"Is there a refund policy?"
Janet Overcame Roadblocks to Nearly Triple Her Sales Goals
Mother's Day is May 10, 2026. The bootcamp starts March 23. Doors close the day the bootcamp begins — no late enrollment.
Every week you wait is a week of planning time you lose. The farmers who start early, build their pre-order lists, and market consistently for weeks before Mother's Day?
They're the ones who sell out.
Last year, 139 farmers used this system. They planned. They marketed. They priced boldly. And when Mother's Day weekend came, they were ready.
Some of them had never sold a single flower before that weekend. Some of them were in their first season. Some of them were in zone 3 with nothing blooming. It didn't matter. They had a plan, they sourced extra flowers from other local farms if they desired, and they had a community of hundreds of farmers cheering them on.
That could be you this year. But only if you decide right now.
A year from now, you'll look back on this Mother's Day and feel one of two things:
"I sat on the sidelines again. Maybe next year."
Or:
"I did it. I had a plan. I sold out. And I'm a real business owner."
The difference between those two feelings? $197 and the decision to stop waiting.
JOIN THE $10K MOTHER'S DAY BOOTCAMP
$197 — One Payment — Full Access — ROI Guaranteed
Bootcamp starts March 23. Doors close March 23. No late enrollment.
▶ JOIN THE BOOTCAMP — $197 ◀Backed by our ROI Guarantee. Make your $197 back or get a full refund.
If you're still here, still reading, still thinking about it — I want you to know something.
I was you. I was the farmer with the weird bouquets and the supermarket parking lot foliage, selling to someone who probably felt bad for me. I was the farmer who thought "maybe next year" for years before finally deciding to go for it.
The version of me who sat behind that café table in 2016? She didn't think she was ready either.
But she started. And that made all the difference.
Start by starting.
I'll see you inside.
— Lennie
