June Marketing Prompts
Prompt #1:
An Instagram Reel
Tell us something that just happened that you're excited about. For a very simple, silly example, check out my reel here where I just gush at the camera about how happy I am that Aurora joined my biz academy (sorry to embarrass you triple-time, Aurora! :))
Be on the lookout for something you're bound to get excited about. You can, of course, create it right there on the spot, or re-create something that just happened.
Here are some opening line ideas to get your juices flowing:
- I have to show you something! (Maybe the first rose that opened for the season?)
- The sweetest customer just left my farm stand.
- So this just happened to me at farmer's market.
Include captions, and a line or two of on screen text to hook them in (my example was simple but it works!)
Don't overthink it. Get excited on camera. Two takes. Post it. Show your audience what gets you fired up!
Prompt #2:
An Instagram Carousel Post
This is your opportunity to gain some local followers by acting as the local tour guide. Simply choose a few places around town, and of course include your farm as one of them. Note that you absolutely do not have to have a farm stand or be open every day in order to include your farm. You can say, "Check out the calendar for the farm schedule" or something similar.
Note how specific I am in my first slide. I said, "For moms with nature-obsessed kids, you can choose any group you want to." Another good example might be "For girlfriends on a day trip." Don't worry about excluding anyone. Specificity sells. The goal here is to get people to stop scrolling, become curious about your post, and save it, or hopefully even send it to a friend.
Design-wise, you can design this with some really easy screenshots, either using the same picture of the same app all throughout if you're lazy, or changing it out from picture to picture. You can move the text bubbles around for visual interest, or keep them in the same place as I did.
You could be posting something like this a couple times a month, and it wouldn't get old. People love this kind of thing. They absolutely save them, and they absolutely send them to friends. Have fun with it, create it quickly, add some music, and post
Prompt #3:
An Email With A Farm Check-In
Gone are the days of the generic weekly or monthly farm email where you tell your subscribers a bland overview of the weather and what's growing on the farm. No one is going to read all of that. Remember what I said above about being specific? That's what we're going to do here. Tell one or two specific stories. Here are some ideas to get your juices flowing.
- Tell a story about the awkward time of year when the hardy annuals are done and the summer annuals haven't started flowering, and how you're making something out of nothing with whatever you have.
- Talk about the plant-out you did last weekend and how you've learned the importance of body mechanics as you age on your farm.
- Talk about how your husband accidentally mowed down your peonies. Everyone will be on your side, lol.
Here's an example of an email I sent out this weekend. I'm not saying it's the best email in the world, but I was happy to be able to tell the story of my backyard. Be honest with my readers about my indecision and also share some of my favorite crops with them
