PEONIES 101
FROM PLANNING TO PLANTING TO SELLING OUT
Ready to go big on peonies?
Maybe you're like me and you grew a few of these for years, and now you've fallen in love and want to go bigger.
Or maybe you've never grown a peony in your life!
I've got you.
Flower Farming Can Be Easier.
It's about choosing crops that you can master and sell like crazy.
Peonies are where it's at.
INTRODUCING...
Peonies 101
Learn the ins and outs, from production to marketing, pricing to storing. I'll teach you how to:
PLAN:
- Choosing your site
- Variety selection
- Short- and long-term storage needs
PLANT:
- Soil and field preparation
- Irrigation needs
- Disease prevention and control
- Harvesting process and tips
SELL (OUT):
- Harvesting and marketing projections
- Creating a launch plan for a subscription
- Tips on selling bare roots & potted plants
You'll also get:
- Excel spreadsheets detailing my 3,000 plants, harvest and pricing info
- Curated Resources:
- Lists of my go-to suppliers
- The most informative pest and disease control resources I’ve found
- Links to catalogs and variety descriptions with photos
- Templates for one month of social media posts & emails for a peony sale
- Behind the scenes of hold I sold all my plants through a u-dig program when my farm moved from California to Oregon
Module #1
The first class is a 90-minute video that walks you through field layout, ordering, sourcing and varieties, planting, harvest, and disease prevention.
Module #2
In this live class on August 19th at 4pm PT, you'll see behind the scenes of how I planned and executed a sold-out 100-member peony subscription for 2 years in a row.
*Recording available if you can't make it live.
Live Q&A
Come live on August 27th at 4pm PT for a chance to ask all your questions after watching modules 1 & 2.
*Recording available if you can't make it live. You can submit questions online beforehand!
Selling ain't easy.
This is NOT a 'plant some peonies and never work a day in your life' kind of workshop. Peony farming is...farming. There are no guarantees!
But what I CAN tell you is that you can make great money and build great community around this crop. My subscription members started referring to themselves as 'The Peony Cult,' and it stuck.
For the first time, I'll dive deep into the financials of my 3,000 peony field - from sourcing to selling, to eventually hosting u-dig events to get my plants sold when we moved states.
I'll hand you the roadmap towards sold-out peony fields of your very own.
I'M LENNIE.
After flower farming for nearly a decade, I decided to go big on peonies - to the tune of 3,000 plants on a freshly leased, raw piece of land.
After tending to the plants for 3 years, I began selling them - to florists, farm stand customers, and finally, a super popular subscription program.
Going big on one crop not only taught me how to take bold, considered action in my business, but it set me apart from my competition in a crowded market.
I want that for you. Join me!
"I learned so much in yesterday's peony class - thank you for creating such an inspiring, warm environment."
Scott
"I joined the class not knowing if I wanted to really grow this crop. But your strategies have me sold."
Laura C..
IS THIS WORKSHOP RIGHT FOR YOU?
Whether you're already growing peonies but question if you're doing anything right, or you're just dreaming up a plan to put some in the garden, you'll be in good company here.
GRAB YOUR SPOT
Is this for new or beginning farmers?
Is this the same as the peony workshop you used to teach?
I heard you used to grow in California. I'm in a warm climate, is this workshop for me?
