November 20â22, 2025 | Free Online Event
A 3-day virtual event for beginner flower farmers (0â5 years in) who are ready to finally sell their flowers with confidence (without feeling pushy or salesy).
A Note From Your Host
Watch the video below to learn how this FREE event will help you set prices that pay, find customers who are obsessed with your flowers, and confidently grow your sales in 2026.
GROWING FLOWERS IS ONLY HALF THE STORY.
Youâre doing so many things right already:
đź Your beds are full of gorgeous blooms.
đź Your neighbors and friends rave about your bouquets.
đź Youâve put in the hours, the sweat, the heart.
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But when it comes to actually getting those bunches out of your field and into your community where they belong?
Thatâs where it gets sticky.
Maybe youâve tried a farm stand or a market table, or a farmers' market booth, only to hear crickets.
Maybe you completely guessed at your bouquet prices, then second-guessed yourself the whole drive home.
Maybe youâve thought: How will I ever make enough money to justify the effort?
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đ We're gonna help you out, my friend.
RIGHT NOW YOU PROBABLYâŚ
Feel awkward asking for money for something you love doing
Wonder what to charge for your flowers when the stand down the road sells $10 bouquets
Struggle to talk about your flowers without sounding salesy
Hate the idea of dancing on Instagram reels, but donât know how else to market online
Worry you don't know how to actually run a business, and you're just using tape and superglue to hold the whole thing together
If thatâs you, then we want to see you at the summit!
âI have the tools, connections, and confidence to achieve my first ever $1000 weekend.â
Amanda L.
IMAGINE IF SELLING YOUR FLOWERS FELTâŚ
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- Doable with your small-scale setup
- Confident (no more hiding behind the buckets at market)
- Supported since youâre surrounded by other flower farmers who âget itâ
- Clear because youâre confident with your prices, you know exactly what to say to customers, and youâve got your next steps planned out
- Authentic with no pushy sales tactics, just sharing your bouquets with pride
This is exactly what youâll experience at
During the Sell Your Flowers Summit, youâll:
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đ¸ Price your flowers with confidence (while being fair to your customers)
đ¸ Learn to sell without feeling salesy (no gimmicks, no awkward pitches at the kidâs baseball game)
đ¸ Build a simple customer base that works for your lifestyle and community
đ¸ Run a business youâre proud of (without second-guessing it)
đ¸ Quit stressing over âall the thingsâ so you can spend more time with your flowers (the reason you started in the first place)
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Get insider advice from 15+ experts from seasoned flower farmers to sales and marketing pros who work with farms like yours
đ Get My Free TicketâTotal GAME CHANGER! It takes you from being a flower farmer to being a business owner!â
Laura M.
Meet the Speakers
Check out the incredible lineup of farmer-florists, pricing coaches, and marketing mentors youâll learn from at the Sell Your Flowers Summit.
Day 1:Â PRICINGÂ WITH CONFIDENCE
You deserve to be paid for your passion so letâs make your prices reflect that.
Ellen Frost
Make It Simple, Make It Sell: Your Flower Pricing Menu
Nancy Harhut
10 Brain Science Backed Ways to Grow Flower Sales
Claire Sellers
From Comparison to Cash Flow: Get Past Your Neighbor's $10 Bouquets & Into Profits
Dee Hall Goodwin
Confidence Hacks for Shy Flower FarmersÂ
Lennie Larkin
- The Two Sales Channels Every Flower Farmer Needs
- How Much Should I Charge? A Micro-Pricing Class
- Build Your Profitable Bouquet for Max Sales
Live All Access Pass Bonus:
Networking With Other Farmers at the Summit
Day 2:Â MARKETING THAT CONNECTS
Find simple, heart-centered ways to attract customers who truly value your blooms.
Jenn Green
Steal Like a CopywriterÂ
Tasha Trujillo
How to be Authentically YOU Online
Lisa Mason-Ziegler
A Flower Farming Hill Iâll Die OnâŚ
Lennie Larkin
- Pound the Pavement Marketing
- Your Marketing Routine
Angie Machado
Your First 100 Email Subscribers
Jenna Harding
Instagram for Flower FarmersÂ
Hanna Rauch
Bloom Locally: Grow Your Socials with Local Followers
Rachel Spencer
Turn Your Everyday Beauty Into Sales Through IG Stories
ALL ACCESS PASS BONUS: LIVE Q&A
Get Personalized Support and Coaching from Lennie
Day 3:Â Selling with heart
Because selling flowers should feel as natural and joyful as growing them.
Jessica Long & Mallory Sechler
Your First Customers Are Hiding In Plain SightÂ
Jesse Wright
The Best Way to Take Orders & Sell Your Flowers OnlineÂ
Nics Norman
From DMs to Dollars: Start Selling Online with ShopifyÂ
Niki Irving
Growing Relationships, Not Just Flowers: Strategies for Cultivating Repeat Clients
Brooke Palmer & Lauren Tamraz
Get Those Local Parents On Board: Selling Through Your School PTA Fundraisers
Rachel Spencer
The Beginner's Guide to Launches That Sell OutÂ
Lennie Larkin
Your Sales Pitch for Popups, Markets, and Awkward Conversations with Your Cousins
TWO LIVE SESSIONS for All Attendees
- From Questioning Everything to 50k in Sales
- Your Roadmap to Your Most Profitable Farming Season YetÂ
đ¸Your dream of going full time in your farm starts here!
MEET YOUR HOST
Hi, Iâm Lennie!
I know firsthand how overwhelming it feels to grow more flowers than you know what to do with, but freeze up when itâs time to sell. Iâve coached over 1200 beginner flower farmers in the last few years, and I created this summit to give you the confidence, clarity, and community you need to sell your flowers with pride.
Grab your ticket and join me (and 15+ flower sales experts) for a one-of-a-kind event that will help you confidently sell your flowers in 2026.
What to Expect at the Sell Your Flowers Summit
When and Where
The summit runs November 20â22, 2025 and is entirely online. Attend from the comfort of your homeâpajamas and coffee encouraged.
Expert Sessions
Hear from 15+ speakers with beginner-friendly trainings on pricing, selling without pushiness, and growing your customer base. Your free ticket includes 24-hour access to each presentation.
Community
Join our private Facebook group where youâll connect with other beginner flower farmers. Share wins, ask questions, and know youâre not alone.
Prizes & Fun
Participate in daily challenges and our BINGO card for chances to win fun prizes throughout the summit.
Want more?
Youâll have the chance to upgrade to the All-Access Pass for ongoing access to presentations and bonus resources.
WHY THIS SUMMIT IS DIFFERENT
The Sell Your Flowers Summit was created just for beginner flower farmers (0â5 years in).
This isnât about growing tips or advanced marketing hacks. You donât need another course on soil blocks or a super technical sales funnel talk from another marketing bro.
This summit is about the hardest, yet most impactful part of flower farming: selling your flowers with confidence. Pricing, customers, and marketing made simple, warm, and doableâno pushy tactics required.
âWhat was a dream before now feels totally doable. I CAN run a profitable flower farming business.â
Kim S.Â
Step into your role as a confident flower farmer and business owner.
Itâs time to stop underpricing, hiding behind the buckets, and doubting yourself.
You're ready.
Grab your free ticket and join us for the Sell Your Flowers Summit!
HAVE QUESTIONS? WE’VE GOT ANSWERS
How do I know if this summit is right for me?
What if I canât attend live?
Are the presentations live?
Will all the speakers get my email address?
Are videos captioned?
Still unsure? Grab your free ticketâyouâll get answers, encouragement, and community as soon as you join.
