A free, online event to nail your pricing, find your customers, and confidently sell more flowers in 2026.
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Missed the live event? You can still get every training, worksheet, and replay.
The Sell Your Flowers Summit is over â but the transformation doesnât have to be. If youâre ready to sell your flowers with confidence (without feeling pushy or salesy), the AllâAccess Pass gives you lifetime, onâyourâschedule access to every session, workbook, and bonus so you can build a simple, sustainable sales plan for 2026.
Oneâtime payment: $197Â
You love growing flowers, but selling them? Thatâs the hard part!
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Maybe youâveâŚ
đ¸ Tried a market table or farm stand and heard crickets.
đ¸ Underpriced your bouquets, then secondâguessed yourself the whole drive home.
đ¸ Felt awkward talking about your flowers because you donât want to sound âsalesy.â
đ¸ Wondered what to charge when the stand down the road sells $10 bouquets.
đ¸ Worried youâre just a hobbyist, not a ârealâ business owner.
If thatâs you, youâre exactly who this summit was made for.
Even though the live event has ended, the lessons and replays inside the AllâAccess Pass will help you feel confident, proud, and clear about how to sell your flowers without changing who you are.Â
What youâll walk away with:
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You grow beautiful flowers. Now itâs time to get paid for them â with clarity and confidence.
- Clear pricing you can stand behind (no more secondâguessing or apologizing).
- Simple ways to find and keep customers that fit your life and community, even if you hate âmarketing.â
- Confidence to show up proudly (no pushy tactics, ever).
- A stepâbyâstep plan you can follow on a small scale (backyard or <1 acre).
What youâll learn (from 15+ farmerâflorists & sales mentors)
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Short (20-minute) beginnerâfriendly trainings that keep things practical and doâable:
- Price your flowers with confidence (fair to you and your customers)
- Sell without feeling salesy (no gimmicks, no awkward pitches)
- Build a small, steady customer base that works in rural or quiet markets
- Run a business youâre proud of (without the chaos and guesswork)
- Quit stressing over âall the thingsâ so you can spend more time with your flowers
Whatâs inside the AllâAccess Pass
Everything you need to turn inspiration into action but on your timeline.
Lifetime access to all summit presentations
Watch and reâwatch any time. Learn at your own pace, no stress allowed!
Private podcast feed (audio of every session)
Listen while harvesting, delivering, or doing bouquet prep.
20+ worksheets & action plans
Pricing calculators, checklists, and âwhat to do nextâ guides so you actually implement.
Replay access to live sessions
Two Q&As, one Networking Session, and a live farmer panel all recorded and ready for you.
3 Bonus Sessions (AllâAccess exclusive)
⢠What Flowers to Grow to Hit Your Numbers (cropâplanning with Lennie)
⢠DIY Buckets for Easy, Extra Profit
⢠LIVE Panel: From Crickets to $20K where three farmers share how they built consistent revenue
1âMonth Free Trial to The BâSide Club
Keep your momentum going with ongoing support: monthly pricing/design demos, sales challenges, email/IG templates, community Zooms, quarterly guest experts, and more.
Speaker extras & premium bonuses
Additional trainings and tools from our presenters (details below) worth up to $1,000
Who this is perfect for:
- New flower farmers in their first 0â5 years (tiny farm, big dreams)
- Anyone whoâs felt awkward about marketing or worries pricing will scare people off
- Smallâscale growers (backyard or <1 acre) with minimal infrastructure
- Farmers in rural markets or quieter towns who want consistent sales without being pushy
- If youâve ever stood at your market table wondering, âWhat am I even doing?â this pass is for you.
Peek inside the trainings
Check out the incredible lineup of farmer-florists, pricing coaches, and marketing mentors youâll learn from at the Sell Your Flowers Summit.
Day 1:Â PRICINGÂ WITH CONFIDENCE
You deserve to be paid for your passion so letâs make your prices reflect that.
Ellen Frost
Make It Simple, Make It Sell: Your Flower Pricing Menu
Nancy Harhut
10 Brain Science Backed Ways to Grow Flower Sales
Claire Sellers
From Comparison to Cash Flow: Get Past Your Neighbor's $10 Bouquets & Into Profits
Dee Hall Goodwin
Confidence Hacks for Shy Flower FarmersÂ
Lennie Larkin
- The Two Sales Channels Every Flower Farmer Needs
- How Much Should I Charge? A Micro-Pricing Class
- Build Your Profitable Bouquet for Max Sales
Live All Access Pass Bonus:
Networking With Other Farmers at the Summit
Day 2:Â MARKETING THAT CONNECTS
Find simple, heart-centered ways to attract customers who truly value your blooms.
Jenn Green
Steal Like a CopywriterÂ
Tasha Trujillo
How to be Authentically YOU Online
Lisa Mason-Ziegler
A Flower Farming Hill Iâll Die OnâŚ
Lennie Larkin
- Pound the Pavement Marketing
- Your Marketing Routine
Angie Machado
Your First 100 Email Subscribers
Jenna Harding
Instagram for Flower FarmersÂ
Hanna Rauch
Bloom Locally: Grow Your Socials with Local Followers
Rachel Spencer
Turn Your Everyday Beauty Into Sales Through IG Stories
ALL ACCESS PASS BONUS: LIVE Q&A
Get Personalized Support and Coaching from Lennie
Day 3:Â Selling with heart
Because selling flowers should feel as natural and joyful as growing them.
Jessica Long & Mallory Sechler
Your First Customers Are Hiding In Plain SightÂ
Jesse Wright
The MVP Flower Farm Website: Launch Now, Improve LaterÂ
Nics Norman
From DMs to Dollars: Start Selling Online with ShopifyÂ
Niki Irving
Growing Relationships, Not Just Flowers: Strategies for Cultivating Repeat Clients
Brooke Palmer & Lauren Tamraz
Get Those Local Parents On Board: Selling Through Your School PTA Fundraisers
Rachel Spencer
The Beginner's Guide to Launches That Sell OutÂ
Lennie Larkin
Your Sales Pitch for Popups, Markets, and Awkward Conversations with Your Cousins
TWO LIVE SESSIONS for All Attendees
- From Questioning Everything to 50k in Sales
- Your Roadmap to Your Most Profitable Farming Season YetÂ
đ¸Your dream of going full time in your farm starts here!
Premium bonuses â included with your pass
Burnout Reset: Come Back to Presence
Tanja Degitz
A bodyâbased practice for women entrepreneurs to shift from stressed to grounded + confident in just 10 minutes.
Includes an audio training you can use anytime to drop into your body and reset before markets, pitches, or big harvest days or even after a tough conversation with a customer!
$47 Value
The Only Email Template Youâll Ever Need
StepâbyâStep Training with Angie Machado
Write an email that connects and sells without feeling salesy. Weâll fill it out together using a simple storytelling template you can reuse for promos, freebies, updates, or weekly notes. Youâll walk away with one readyâtoâsend email and a repeatable template for every message.
$97 Value
Resilient by Design:Business Ownership with an ADHD Brain
Lissy Donovan
How to Create Clarity, Focus, and Growth When Your Brain isâŚChaotic âşď¸
$175 value
Planning for a Sold-Out Thanksgiving & ChristmasÂ
Melanie from Dahlia May Farm
Melanie will take you behind the scenes of her wildly successful winter farmstand operations - from fall wreaths to Christmas planters and more. The ins, the outs, what's worked and what hasn't - she shares it all.
$225 value
The Story Launch Blueprint
Rachel Spencer
Sell with confidence on Instagram Stories
The Story Launch Blueprint gives you 14 days of done-for-you Story outlines to guide your audience from âjust watchingâ to âready to buy.â
Youâll get:
đź 14 daily Story prompts to boost connection and drive sales
đź Tips to keep your audience engaged between posts
đź 2 bonus prompts to warm up followers before launch
Just fill in the blanks, post, and watch your confidence (and sales) bloom! đ¸
$97 value
Grow Better Dahlias: A Guide for Flower Farmers
Brooke Palmer
Learn how to grow healthier, higher-yielding dahlias and make them a thriving part of your farm. In this free guide, flower farmer and educator Brooke Palmer of Jenny Creek Flowers shares the key spring and summer practices that transformed her own dahlia production â and can do the same for you.
Brooke grows a long season of productive dahlias and loves showing others how to succeed with theirs.
$17 value
Social Media Strategy Canva Template
Hanna Rauch
Build your own social media strategy with this customizable Canva template! Perfect for beginners, it helps you create a simple, actionable plan for your business. Youâll cover everything from social mediaâs role in your marketing and defining your ideal customer to planning your content approach. With a step-by-step guide, you can complete it on your own - no marketing expertise needed.
$29 value
5 Minute Bio
Jenna Harding
Upgrade your Instagram⢠bio in 5 minutes or less so that you can get more followers, more engagement, and more instant leads!
$35 value
Brand Your Shopify In A Day Mini-Course
Nics Norman
This mini-course, Brand Your Shopify in a Day, shows you how to glow-up your store fast â turning a plain Shopify theme into a polished, professional brand. With step-by-step walkthroughs and copy-and-paste code snippets, youâll learn exactly how to add your logo, set your fonts and colors, and clean up your photos so your site finally looks cohesive, trustworthy, and ready to sell. Perfect for DIY Shopify owners who want their store to look like a real brand â without the overwhelm.
$27 value
Customer Touchpoint Audit Template & Workshop Discount Code
Niki Irving
Anyone can sell a bouquet once. But the real magic, and the real sustainability in this work, comes when people come back again and again â when they feel connected to your farm, your story, and your flowers. In order to better understand your customers, use this template to do an audit of what their experience is like with each facet of your business: website, social media, farmers market, wedding intake, etc.Â
BONUS! Receive a discount code to receive a $50 discount on a Floral Design Essentials or Flower Farming 101 workshop on our farm in 2026!
$75 value
Thatâs over $2,000 in extra value â included with your AllâAccess Pass.
Get all bonuses for $197WHY THIS SUMMIT IS DIFFERENT
You donât need another soil block tutorial or a broây sales funnel. This is going to pave the way for you to go full time in your farm by mastering the sales side of your business.
From pricing, customers, marketing, and simple system, weâre teaching you how to approach these in a doâable way, designed for beginners only.
Frequently Asked Questions
When do I get access?
How long do I have access?
How do I access the bonuses?
Do you offer refunds?
Is this really for beginners?
What if Iâm in a rural area or hate marketing?
Ready to sell your flowers and feel really good doing it?
You donât need to be louder or pushier. You need a simple plan, fair prices, and the confidence to share your flowers with your community. The AllâAccess Pass gives you all of that - we canât wait for you to dive in!
