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The B-Side Club

Where flower farmers go to get consistent with sales & marketing (without becoming a full-time content creator)

 

Showing up online becomes natural.

Selling your flowers becomes simple.

Your farm stops being “an expensive hobby” and starts acting like a real business.
 
Just $27!

 

Become a B-Sider

What if next season your flowers were mostly

sold before they even left the field?

 

You grow beautiful flowers.

But when it comes to pricing, marketing, and actually selling them?
That’s where things start to feel:
Awkward (“Do I really have to talk about myself on Instagram?”)

Overwhelming (“There are a million things I could do… where do I even start?”)

A little scary (“What if no one buys and my family thinks this is just an expensive hobby?”)

Meanwhile, you’re hearing:

“You need to show your face.”
“You need to be more consistent.”
“You need to charge what you’re worth.”

All of which sound correct.

But no one is handing you the part that actually matters:

“Here’s exactly what to say, what to post, and what tiny actions to take each month to actually sell more flowers.”

That’s where The B-Side Club comes in.

Introducing....

 A monthly membership that keeps flower farmers consistent with their sales & marketing — in simple, doable steps.

The B-Side Club is for flower farmers who:

  • Feel awkward, nervous, or confused about showing up online
  • Want to sell more flowers without turning into full-time marketers
  • Are tired of “winging it” with pricing and hoping it works out
  • Crave structure, prompts, and accountability so they don’t disappear the moment the season gets busy
  • Want to market like a real business… without feeling salesy or fake

This isn’t another giant course you’ll never finish.

 It’s a rhythm that keeps you moving, one tiny, doable step at a time.”
 
Every month, you’ll cycle through the B-Side rhythm:

 

LEARN → SELL → GROW → CONNECT

 

“So you’re not just thinking about growing your flower business —you’re actually doing it, alongside other flower farmers who get it.”

Yes, I want in

What you get every single month inside The B-Side Club

Four simple anchors each month.
 Think of them like bumpers in your bowling lane: it’s very hard to fall off course.

HERE'S WHAT'S INCLUDED

Monthly Pricing & Design Demo


How do I price this without second-guessing everything?”


Each month, Lennie designs one real-life item from start to finish and prices it out loud as she goes — showing you exactly how she moves from design → ingredients → time → profit in real time. You might see a market bouquet, a DIY bucket, a centerpiece, a tablescape, or a seasonal special.
You’ll learn to stop guessing and start confidently pricing your own flowers.


Format: A 15–30 minute live-to-camera demo you can watch anytime.

 A Doable Monthly Sales Challenge


Flower farmers who sell out aren’t luckier — they just take simple, brave action before they feel 100% ready.

Each month, you’ll get a small but powerful challenge designed to:

Get you out of your comfort zone, into your real-life community, and talking to actual humans about your flowers.

Think simple outreach, a clear Mother’s Day goal with a plan to hit it, a postcard or flyer prompt, or a one-week visibility push that builds real momentum.

Tiny actions → real results.
And you won’t be doing this alone — the entire Club is doing the challenge with you.

3 Fresh, Seasonally-Appropriate Post & Email Templates

 
You don’t need to reinvent the wheel every time you sit down to write.

 

Each month, you’ll get three plug-and-play templates you can use for posts, Reels, Stories, or your email list. They’re written specifically for flower farmers in clear, customer-friendly language that reflects what’s working right now — not what worked years ago.

Copy, tweak, and publish in minutes. These are the same kinds of prompts Lennie’s students use to build real engagement, reach new customers, and grow sales during key seasons.

 Live Community Zoom Call

 

Once a month, we’ll all meet live on Zoom so you can get real support and clarity in real time.

During our community calls, we:

• Celebrate wins (big and tiny)
• Talk specifics — what worked and what flopped
• Answer your questions about that month’s challenge, pricing, or content
• Help you set simple accountability goals for the month ahead

You’ll stop feeling like the only one hiding behind your perfect flowers —
and start feeling supported, seen, and part of a real community of growers who get it.

Get Your Bonus!

B-Siders also get these ongoing bonuses:

Because you’re not just here for “one more thing to do.”
You’re here to build a real business — with steady support and resources you can actually use.

 

As a B-Sider, you’ll also have access to:

 

Quarterly expert guest sessions
 Learn from trusted voices in flowers, marketing, and business.

Members-only content library
 Access replays, past trainings, and resources to rewatch when you need a refresh.

“Farmers Teaching Farmers” workshops
Opportunities to learn from and teach other flower farmers — so you can grow faster through real-world experience, not theory.

10% off all Flower Farming for Profit courses
When you’re ready to go deeper, you’ll save — and invest confidently in the next step of your business.

Exclusive industry discounts
On select tools and resources we love — to invest smarter in your farm.

Optional small-group business mentorship upgrades
 For when you want more high-touch support (our students lovingly call this “business therapy for flower farmers”).

A real B-Side transformation:

 
How “Amanda” doubled her Mother’s Day sales

We’ll call her Amanda.

When she first came to me, she said things like:

  • “I’m an awkward introvert who hates marketing.”

  • “Am I even good enough?”

  • “Am I just a fake?”

She posted on Instagram only when she felt brave enough.
She hid behind pretty pictures.
She dreaded talking to the camera.

Then she decided to try something different.

Using simple prompts and accountability 

like we do inside The B-Side Club, she:

Committed to posting every day for 30 days

Started sharing short morning farm walks in her stories

Used one simple Reels prompt that felt “corny” but she trusted the process

 

HERE'S WHAT HAPPENDED:

People in town started stopping her to say they loved her morning walks

A former coworker shared her reel saying it was their favorite reset

She gained 30 new followers from a single reel

Her local community started to actually recognize her

 

Then came Mother’s Day.

She set a $1,000 revenue goal — more than she’d ever made before.
Using the exact kind of boots-on-the-ground marketing challenges we run, she:

 

Printed postcards and flyers

Hit the pavement (yes, including the fire station)

Talked to schools, bars, boutiques, and potential pickup locations

Put herself out there even though it felt scary

Her results?

$1,755 in sales over Mother’s Day weekend
57 bouquets sold to about 35 customers
A local boutique invited her to stock flowers there
She sold out at her spa location, twice
New subscribers joined her email list
And most importantly: she felt proud, confident, and in motion

 

Her words:

“I am so proud of what we’ve done. I never would have thought to do half of this on my own.
The guidance, support, what to do and what to say was a game changer for me. Business is taking off.”

This is what’s possible when you stop doing this alone and start doing it with support, structure, and accountability.

WHO THE B-SIDE CLUB IS PERFECT FOR 

This IS for you if:

  • You grow flowers and either:
  • Haven’t started selling yet but want to
  • Or you sell a little but want more consistent, confident sales
  • You’re early-ish in your journey (0–3 years of selling)
  • You feel overwhelmed by all the “shoulds” around marketing and pricing
  • You want tiny, clear action steps instead of long to-do lists
  • You crave community and don’t want to do this alone
  • You’re willing to experiment, show up imperfectly, and learn as you go

This is probably NOT for you if:

  • You strictly want growing advice (this is about sales & marketing, not soil tests)

  • You’re looking for a “done-for-you” marketing agency

  • You want huge, overnight results without taking action

  • You dislike the idea of ever talking about your business or flowers in public

Let’s talk about the most common worries that come up — and how the Club is built to meet you exactly where you are.

Perfect. This is literally who the Club was built for.

 
You do not need:
A huge farm
Tons of followers
A perfect brand Or a big sales history

You need a plan, support, and a safe place to practice the business side.

Everything inside The B-Side Club is designed to be:

SMALL AND DOABLE

  • Something you can implement in tiny pockets of time

  • Focused on one main challenge per month, not 47


Think: 15–30 minute demo + one small challenge + a handful of plug-and-play posts.

 

You can do this even with a full-time job, kids, or caregiving on your plate.

Totally fair question.

Coolers, tunnels, and tools matter — but if you can’t confidently sell what you grow, infrastructure alone won’t fix that.

The Club is intentionally priced so that:

  • A few extra bouquet sales per month can easily cover your membership

  • The skills you gain will continue to pay off, season after season

Same. 😅

That’s exactly why The B-Side Club is not a giant course:

  • You don’t have a huge curriculum to “get through”

  • You have a monthly rhythm that keeps you moving

  • You’re never doing it alone — there’s always a challenge, a demo, templates, and a call to plug into

How The B-Side Club works (and how to join)

(Doors are open for a limited time)

Monthly Membership

$27

USD

Full access to:

  • Monthly pricing + design demos

  • Monthly sales challenges

  • Monthly content templates

  • Monthly community Zoom

  • Content library & bonuses
     
  • Renewing membership (stay as long as it serves you)
BUY NOW

Frequently Asked Questions

Ready to stop doing this alone?

You don’t need to be braver.
 You don’t need to “figure it all out” in your head first.


 You definitely don’t need one more season where your flowers are gorgeous and your sales are “meh.”

 

You need:

  • A simple rhythm to follow

  • Gentle accountability

  • Clear words and tiny steps

  • People who get why you care this much

That’s what you’ll find in The B-Side Club.

Ok, Let's Do This
Have We Met?

Hi, I'm Lennie

Hi, I’m Lennie — a flower farmer, educator, and business strategist who’s spent the last decade helping growers turn their passion into a real, profitable business. I’ve run a successful farm myself, coached hundreds of farmers, and learned exactly where most people get stuck: not in growing flowers, but in selling them with confidence. The B-Side Club is everything I wish I had when I was starting out — simple steps, accountability, and a community of people who truly get it.

Hope to see you inside!

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