Price, confidently.
No more second-guessing, over-stuffing, or head scratching.
The struggle is real. You're worked so hard to grow some beautiful, jaw-dropping flowers. But when it comes to knowing how much to charge for them, you're wondering why it seems so complicated.
Bouquet prices at farmers markets? Pop Ups? Farm Stands? Weddings?! Why does it all feel as confusing and secretive as The Da Vinci Code?
This 3-hr, 17-session mini-course from industry expert Lennie Larkin will take the guesswork out of your pricing struggles so you can feel secure, confident, and head on down the path towards profitability.
Yep! I'm in.
Your flowers are blooming, and
you can't for the life of you figure out how much to charge.
I get it.
- Your neighbor is charging $15 for HUGE bouquets, and you know that can't be right
- You're new to the farmer's market and wondering if you should charge more than others? Less?
- You know you should charge more to local brides and florists, but how much more?
- You've heard that you should start with local wholesale pricing...but that feels hard to find, and maybe irrelevant?
- You want to be fair to your community, and you worry what people will say if your bouquets are too expensive.
But Before You Resign Yourself to
Just Closing Your Eyes And Slapping Random Prices On Your Bouquets,
Let Me Ask You...
What If You Had A Simple System To Price Confidently?
AND Make A Great Profit With Every Stem?
No More Over-stuffing
You'll spend less time scratching your head and asking yourself "is this bouquet big enough? Too big? Should I just add some more filler?"
Get Your Time Back
You'll be shocked how much time and brain space you get back when pricing becomes simple and second-nature. Save up that energy for big decisions, not everyday pricing choices!
Finally...a profitable farm.
Too many flower farmers are scraping by, barely making ends meet. When you price for profit, you're ensuring that your farm will stick around for the long haul.
Learn the pricing system that gives you your time back. (So you can get back to growing the flowers).
Have We Met?
Hi, I'm Lennie
I started my farm in 2013 with no freaking clue what to charge. I made it up - huge bouquets for $7.99, straight variety bunches for $6.50. I never imagined that becoming a flower farmer would mean I had to spend so much time thinking about sales and numbers.
Fast forward twelve years and I've become the go-to expert on pricing for small flower farms, and even wrote our industry's business book, Flower Farming For Profit. I now teach hundreds of flower farmers every year, and I want to help YOU cut to the chase with your pricing problems through this mini-course.
Kind Words
from Past Students
“Like having an experienced mentor in your back pocket...”
“.Before your courses, I was building theoretical ideas and taking guesses. You helped me name attainable goals and helped me formulate how to reach them with tangible plans. As always, any class with Lennie is a pleasure throughout and like having an experienced mentor in your back pocket. Highly recommend! ”
~ Lauren Tamraz, New York
“Business is taking off!”
“As a 3rd season flower farmer, I came to you for guidance and support - which was so helpful. But beyond that, the planning and clarification gave me confidence. Business is taking off!!”
~ Aurora Skurtun, California
“Recipe planning put pricing into perspective...”
“I was all over the place before...your courses gave me the confidence in planning to go for it. I feel like I can continue to re-apply your methods over and over to each new venture or event and know that it will work. The accountability was huge and recipe planning put pricing into perspective.”
~ April Durden, Georgia
This is what my students have been asking for.
A simple system to help you stop over-stuffing, second-guessing, and nervously posting in FB groups. You'll now have everything you need.
Introducing
The Flower Pricing Course
Your complete system to take the guess work out of pricing your farm's flowers and bouquets - once and for all.
Here's What We'll Cover...
#1
Pricing Foundations
Easy tips to quickly assign a base price to each type of flower you grow. You'll learn to think in broad strokes - no calculating pennies or struggling to interpret confusing wholesale pricing spreadsheets.
#2
Customer Types
You can charge different prices depending on who you're selling to. We'll cover all types of retail sales - from farmers markets to pop-ups to farm stands, subscriptions and DIY buckets.
#3
Bouquet Pricing 101
You can lose your shirt making bouquets, or you can learn our method and make a killing. Learn to price bouquets for profit, every time.
Here's What's Included
On-Demand Lessons
17 bite-sized, actionable video lessons walking you through every step of the pricing game. No clunky spreadsheets required!
Hands-On Demos
Instructional videos with examples of bouquet ingredient types, showing how different elements impact your pricing.
Cheat Sheets & Calculators
Pricing cheat sheets, calculators, & tips for unique circumstances - from sales to friends and family, to discounts.
Get Your Bonus!
Exclusive
DIY Bucket Pricing
Extra video sessions demonstrating not only how to price DIY buckets, but how to describe and advertise them for your customers.
Your new secret weapon.
Ready?
Let's Get Started
Grab your spot now, and course access begins on October 6th.
Frequently Asked Questions
Is this for me if I'm just getting started?
Does this cover wholesale flowers?
Will this be over my head if I'm not a spreadsheet gal?
What if I'm not ready to sell yet?
What if I've taken Lennie's other courses?
Is this a bouquet design course?
Wait, You're Still Here?
You should be inside the course already!
This mini-course is non-refundable.
